Sunday, February 27, 2011

Some of the Toyota Isis Commercial in Japan

All these commercial is in Japanese and for Japan market only. Toyota uses a lot of family and leisure approach to sell Isis as a fun car to drive and to be enjoy.

2005 commercial :-


2006 commercial :-


2007 commercial :-


2008 commercial :-


2009 commercial :-


2011 commercial :-


All the video were posted in youtube and you can search more commercial in youtube directly. If you understand what they are saying, drop me a comments too.

If you watch the commercial, you may notice that for year 2005& 2006 the word "Your Oasis" is being used as the tagline to sell Isis. I not sure whether it is because the word "Oasis" sound familiar to "Isis" and the feeling of "Oasis" is the way they hope the car will bring to the owner. Anyway, I think it is not that sellable using that word and eventually they drop it out for the commercial from year 2007 onwards.

Anyway, I really like how Japanese market their car using the soft touches of life which is not entirely showing the pro of the car directly/focus on that part. They show you the entire feeling of having the car.

Friday, February 25, 2011

Toyota Isis Brochure

Who don't like to read brochure and find nice photo in it. Here you can download some of the brochure release by Toyota Japan about Isis.

Links to Toyota Isis Brochure (2004) :-
http://www.megaupload.com/?d=AHXECWHC

Links to Toyota Isis Brochure (2005) :-
http://www.megaupload.com/?d=S1AZ4ORQ

Links to Toyota Isis Brochure (2007) :-
http://www.megaupload.com/?d=IYYI6CHT

What's is Toyota Isis

Launch in September 2004, Toyota Isis is a mini-MPV grade passanger car my by Kanto-Auto Works for Japan Domentic Market (JDM). This model is still available now only for Japan market and come in 2 engine sizes 1.8l and 2.0l.



Engine had change from the old and reliable 1ZZ-FE (1.8l) and 1AZ-FSE - Direct Fuel Injection (2.0l) to 2ZR-FAE (1.8l) and 3ZR-FAE (2.0l) both Direct Fuel Injection and Dual VVT-i new engine.

What is so special about Toyota Isis ?
Toyota Isis is design with the concept of being practical and with characteristic. Compare to others Toyota model in the same grade i.e. Toyota Wish or Noah, it feature a built in B pillar to the sliding door on the left of the car, something which is very rare in the MPV market. Toyota name it panoramic door. When open together with the front passenger door, you can have a feeling of space and wideness in the interior of the car. The left hand side sliding door come standard with power activated vacuum seal.



Toyota Isis seat 7 with a 2-3-2 configuration and the front passenger seat and be folded to the front to extend the 2nd row leg room a bit more.

Overall, Toyota Isis is a special mini-MPV car offer to the Japan market.

Links to Toyota Isis - Press release document :-
http://www.megaupload.com/?d=MYWF08WP

Links to Toyota Isis Japan website (Japanese) :-
http://toyota.jp/isis/index.html