Some of the Toyota Isis Commercial in Japan

All these commercial is in Japanese and for Japan market only. Toyota uses a lot of family and leisure approach to sell Isis as a fun car to drive and to be enjoy.

2005 commercial :-


2006 commercial :-


2007 commercial :-


2008 commercial :-


2009 commercial :-


2011 commercial :-


All the video were posted in youtube and you can search more commercial in youtube directly. If you understand what they are saying, drop me a comments too.

If you watch the commercial, you may notice that for year 2005& 2006 the word "Your Oasis" is being used as the tagline to sell Isis. I not sure whether it is because the word "Oasis" sound familiar to "Isis" and the feeling of "Oasis" is the way they hope the car will bring to the owner. Anyway, I think it is not that sellable using that word and eventually they drop it out for the commercial from year 2007 onwards.

Anyway, I really like how Japanese market their car using the soft touches of life which is not entirely showing the pro of the car directly/focus on that part. They show you the entire feeling of having the car.